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Rihanna's Fenty collection favors a pair of pop-ups over the runway at New York Fashion Week

Both shops will have a 24-hour exclusive on the collection – both shoes and apparel – before distribution goes wide on Sept. 7. Six:02 opens its first Manhattan store on 34th Street next week.Among this season’s Fenty launches...

After just one season on the schedule,Rihanna’s Fenty collection will skip showing at next month’s New York Fashion Week. Instead, the singer’s subbrand will build out exclusive pop-up shops in New York to mark the launch of Fenty’s fall collection.

On Sept. 6, Fenty by Rihanna pop-ups will open at Bergdorf Goodman and Footlocker’s prestige retail concept Six:02.

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Both shops will have a 24-hour exclusive on the collection – both shoes and apparel – before distribution goes wide on Sept. 7. Six:02 opens its first Manhattan store on 34th Street next week.

Among this season’s Fenty launches are styles including a sneaker heel, a sneaker boot and sneaker boot wedge. Pricing for these designs could not be obtained.

Previous Rihanna Fenty shoe designs have incited a craze amongst consumers, who have flocked to Puma’s web site and specialty retailers in search of creeper, slide and trainer styles. Many of the designs are known to sell out within hours of their release.

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Source:   latimes

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