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Can Apple keep selling more and more iPhones?
Guests and members of the media begin to arrive for the next Apple event at the Bill Graham Civic Auditorium, with the Civic Center in the background, in San Francisco, Wednesday, Sept. 9, 2015. Guests and members of the media begin to arrive for the next Apple event at the Bill Graham Civic Auditorium, with the Civic Center in the background, in San Francisco, Wednesday, Sept. 9, 2015. Jeff Williams, senior vice president of Operations, discusses the iWatch at the Apple event at the Bill Graham Civic Auditorium in San Francisco on Sept. 9, 2015. Jeff Williams, senior vice president of Operations, discusses the iWatch at the Apple event at the Bill Graham Civic Auditorium in San Francisco on Sept. 9, 2015. The latest news on iPhones and other products from Apple's event in San Francisco, which is expected to start at 10 a.m. PDT on Wednesday. All times are PDT.10:20 a.m. (12:20 a.m. Central) Apple says a software update for the Apple Watch is allowing outsider developers to write more sophisticated apps. With the update, outside developers can make apps specifically for the watch and interact directly with its sensors and controls. That will enable apps that analyze golf swings or record audio. Before, third-party apps have been limited to being extensions of apps that run on the iPhone. The new software will be available as a free download starting next Wednesday. At an event in San Francisco Wednesday, Apple said there are now 10,000 apps designed for the watch, including ones from Facebook and GoPro — the later using the watch's screen as a viewfinder for the video camera. Apple says the new capabilities will also allow additional health-related apps. The upcoming Samsung Gear S2 will also allow outside parties to write apps that run directly on the watch. Google is also hoping programmers create apps that can work independently on watches running on its Android Wear software.8 a.m. (10 a.m. central) Apple investors are hoping that new iPhones and other products expected Wednesday will boost the company's stock. Apple isn't saying what the event in downtown San Francisco is about, but the company usually announces new iPhones around this time. Apple's stock has fallen as investors fret over whether the company can duplicate the phenomenal sales growth it saw after introducing last year's iPhone 6 and 6 Plus. In a note to clients, FBR Capital Markets analyst Daniel Ives says the event is critical “for Apple to help turn the negative investor tide, and help lay out its growth vision for the next year.” Analyst Amit Daryanani of RBC Capital Markets says the announcements should be “a positive catalyst” for Apple shares. But Maynard Um of Wells Fargo Securities says many investors already have “low expectations.” Um says this year's iPhones aren't expected to be dramatically different from last year's models. 7:30 a.m. PDT (9:30 a.m. Central) New iPhones expected from Apple on Wednesday come amid questions about whether the company can sustain growth for its best-selling device. Apple sold more than 74 million iPhones in the first three months after it released the super-sized iPhone 6 and 6 Plus models last year. That's 46 percent more phones than it sold in the same period a year earlier. To get that same 46 percent increase, Apple would have to sell more than 108 million iPhones in the next three months. Jerry Kim, a Columbia University management professor, says the expectations might seem unfair, but Wall Street “will definitely be disappointed if they can't break another record next quarter.” Apple CEO Tim Cook has said he believes there is still room for iPhone sales to expand. He's told analysts that an increasing number of iPhone buyers are people who used to own devices running Google's Android software. Research firm Kantar Worldpanel says many iPhone owners have older models, suggesting they may be ready to upgrade to a newer iPhone in the coming months. Associated Press

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